Adaptive website: 6 important advantages
An adaptive website is an important innovation in the rapid development of technology. Learn about the main advantages of adaptive layout, as well as its differences from the mobile version of the website.
Adaptive design is a trend of recent years and at the same time an urgent need. The essence of adaptive design is that the website reacts to the user's actions and adapts to the necessary permission. The goal of the adaptive site layout is to display its pages equally correctly on all devices: from a desktop computer to a smartphone.
This allows you not to create a separate mobile version of the website, which means reducing time and financial costs. Most companies have already switched their websites to the adaptive layout. But, unfortunately, it's too early to talk about widespread use. This is due to a lack of understanding of the essence and importance of the new technology. If we take into account that sales directly depend on the perception and convenience of the website, such ignorance is fraught with losses of potential customers and buyers.
Advantages of an adaptive website
Let's look at the advantages and disadvantages of adaptive design, as well as the differences between the adaptive and mobile versions of the website.
1. Saving resources.
The mobile version is being developed separately. Accordingly, a huge amount of time and money resources will be spent on development. In contrast, with an adaptive layout, the entire structure of the website simply adapts to different screen widths. One version is enough for all devices!
Adaptive design is applicable not only to smartphones, tablets, and desktop computers but also to any devices with Internet access. Including game consoles, treadmills, and other devices.
3. Simplified promotion in search engines.
When creating a mobile version of the site, a subdomain is used, which negatively affects the promotion of the resource in search results. When creating an adaptive site, the total information and reference mass of data is increased. This helps search robots to search faster and raise your website to the top of the search results. In addition, Google has recently given preference to websites with adaptive design and offers them to users more often than sites with a mobile interface. In the end, a shared URL is just more convenient to use.
4. Storing and working with information.
Using an adaptive website, you can update content in one fell swoop for all devices. This saves a huge amount of time! In addition, an adaptive website allows you to maintain functionality without reducing the amount of information and the number of sections.
5. Simplicity of analytics.
An adaptive website makes it possible to generate a single report with analytical calculations for each type of device.
6. Usability benefits.
The most up-to-date software and design developments are involved in creating an adaptive website. A modern, minimalistic, and user-friendly interface is the most important advantage!
Disadvantages of an adaptive website
1. Slow loading of pages.
On the pages of the website, there is a large amount of content that is sorted relative to the width of the screen. This increases the duration of information processing.
How to solve the problem: effective caching and CDN methods will help improve performance.
2. Complete redesign of the existing website.
If you already have a website and you want to update it to a responsive design, you will need to change all the pages. Which will lead to time and money costs.
How to solve the problem: if a business is completely dependent on a website, it makes sense to think about adaptation in advance and plan changes for a period in which no important business processes occur.
An adaptive website is an important innovation in the rapid development of technology. The ease of working with the website, both for customers and employees, will have a positive impact not only on sales but also on the image of the company!